Waterless cosmetics: an eco-friendly trend

One of the popular cosmetic trends of the XXI century is dry products. Today, the market offers a wide range of powdered masks and peels, crystal deodorants, as well as solid bars of dry shampoos and shower gels. What is the reason for such popularity?

The use of waterless cosmetics is eco-friendly, economical, and convenient. By saving water, reducing production and transportation costs and eliminating plastic packaging, allowing to take care of nature. As is known, most cosmetic products consist of 70-90% water, and today clean water is becoming a valuable limited resource. According to UN estimates, by 2025, 1.8 billion people will face water shortages. By reducing the volume of products through the eliminating of water component, manufacturers noticeably decrease their carbon footprint, as well as transportation and storage costs. And customers can significantly save on shipping if it is calculated by the weight of the goods.

Also, liquid and semi-liquid products require huge amounts of plastic for sealed packaging. Unfortunately, the cosmetics industry is one of the most significant sources of single-use plastic, which ends up in landfills and can decompose for many hundreds of years. Waterless cosmetics are much more consistent with the principles of zero-waste, as they require minimal packaging. Without any problems, it can be packaged in biodegradable materials - paper, cardboard, wood and natural fibers.

For consumers, waterless cosmetics have other advantages. In a dry environment, bacteria do not multiply, so preservatives that can irritate the skin or inhibit its natural microbiome can be excluded from the formulas.

Additionally, waterless products offer a more flexible, creative and even playful approach to cosmetic care in general. The dry components can be mixed with the help of various liquids - pure drinking water, thermal water with minerals, floral hydrolates, herbal teas, milk, cream and even water infused with precious stones! By changing the liquid components and consistency, you can create a variety of the final products.

 Salt Body Peeling 

Sea salt contains many valuable minerals essential for the normal functioning of the skin. Its combination with precious plant oils and natural aromatic substances creates a universal product for cleansing, smoothing and toning the skin. The salt crystals quickly melt on wet skin, while effectively exfoliating dead particles of the epidermis. The oil components perfectly nourish the skin, eliminate dryness and provide smoothness.

Naturea Aqua Body Peeling Pine

 Solid Shower Soap

Modern formulas are enriched with valuable plant oils and other components to solve cosmetic problems. Such products are compact, economical to use, convenient both at home and when traveling, clean well without irritating the skin.

ALVIANA Shower soap argan oil

 Solid Shampoos

Deservedly are popular among consumers. Unlike regular soap, they are rich in nourishing care components. Therefore, after washing with a solid shampoo, even fine and delicate hair is easy to comb and gets a shine.

 AYLUNA Shampoo bar for every day