Populeo Intimate Moisturiser with Hyaluronic Acid 50ml – Erboristeria Magentina

AQUA, ALOE BARBADENSIS LEAF JUICE, CAPRYLIC/CAPRIC TRIGLYCERIDE, HYDROGENATED VEGETABLE GLYCERIDES CITRATE, PRUNUS AMYGDALUS DULCIS OIL, FRUCTOSE, CETEARYL ALCOHOL, CETYL ALCOHOL, GLYCERYL STEARATE, AESCULUS HIPPOCASTANUM BARK EXTRACT, GLYCERYL BEHENATE, DICAPRYLYL CARBONATE, GLYCERIN, POPULUS NIGRA EXTRACT, RICINUS COMMUNIS SEED OIL, BUTYROSPERMUM PARKII BUTTER, ROSA MOSCHATA SEED OIL, SODIUM HYALURONATE, POPULUS NIGRA BUD EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, HAMAMELIS VIRGINIANA LEAF EXTRACT, CENTELLA ASIATICA FLOWER/LEAF/STEM EXTRACT, HYDROGENATED CASTOR OIL, HELIANTHUS ANNUUS SEED OIL, PAPAVER RHOEAS PETAL EXTRACT, CUPRESSUS SEMPERVIRENS LEAF OIL, MENTHA PIPERITA OIL, ANTHEMIS NOBILIS FLOWER/LEAF/STEM OIL, CHAMOMILLA RECUTITA FLOWER OIL, HYPERICUM PERFORATUM FLOWER EXTRACT, COPERNICIA CERIFERA CERA, CARTHAMUS TINCTORIUS SEED OIL, ORYZA SATIVA BRAN OIL, ACHILLEA MILLEFOLIUM EXTRACT, ROSMARINUS OFFICINALIS LEAF EXTRACT, TOCOPHERYL ACETATE, MALTODEXTRIN, SODIUM STEAROYL LACTYLATE, XANTHAN GUM, CITRIC ACID, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, SODIUM DEHYDROACETATE, POTASSIUM SORBATE, SODIUM BENZOATE, AROMA, AESCULUS HIPPOCASTANUM FLOWER EXTRACT, FAGUS SYLVATICA BUD EXTRACT, ILEX AQUIFOLIUM FLOWER EXTRACT, JUGLANS REGIA FLOWER EXTRACT, SALIX ALBA FLOWER EXTRACT, ALCOHOL*, LIMONENE, LINALOOL

The brand's origins date back to the first half of the 19th century, drawing on the passion and expertise of pharmacists and herbalists. The corporate entity was officially established in Magenta (province of Milan) in 1978. In 2007, the company moved its headquarters and production plant to Poirino (province of Turin), Italy, where it is managed under the commercial leadership of Dr. Aristide Artusio and the technical direction of Dr. Gloria Giussani.

The brand operates on a deeply holistic approach that connects natural sciences with bioenergetic disciplines. Their primary goal is to synthesize the ancestral knowledge of herbal tradition with innovative scientific research to support the physical, mental, and emotional health of the individual. Their formulations integrate concepts from a vast array of biosciences, including:
Aromatherapy
Phytotherapy
Chromotherapy
Crystal therapy
Bach flowers
Radionics
Ayurveda
Traditional Chinese medicine

Erboristeria Magentina firmly relies on a scientific approach to validate its traditional ideals through three key avenues:
Internal Testing: During the development phase, they study and distribute ad hoc questionnaires to preliminarily evaluate and improve their formulations. They also use specialized laboratory instruments to test physical parameters, measuring skin hydration, skin pH, elasticity, and complexion radiance to identify the optimal way to use the finished cosmetic.
University Collaborations: They maintain a research partnership with the University of Turin to conduct clinical studies. Through this collaboration, they analyze essential oils to verify their exact chemotypes and check for adulterations against European Pharmacopoeia standards.
Published Research: Their rigorous scientific work is globally recognized; for instance, their collaborative study on the skin permeation kinetics of Tea Tree oil across different formulations was published in the Flavour and Fragrance Journal. They have also used clinical trials to demonstrate the efficacy of dietary supplements, such as their Vitamin D3 lines.

The Linea delle Fate is a holistic beauty and body care collection represented by the color green, which connects it to the 4th Chakra (the heart and emotions). It is specifically designed to exalt and celebrate feminine beauty and sensuality. Formulated to accompany women through all of life's transitions—from puberty to menopause—it helps comfort emotional suffering, acts as an excellent post-bath or after-sun treatment, and combats skin blemishes like cellulite.
At its core is a unique, aromatherapeutic Fairy Blend of pure essential oils:
Rose: Formulated to heal emotional and affective traumas.
Jasmine & Petitgrain: Offer relaxing, anti-stress, and purifying properties.
Ylang Ylang: Acts as a mood-elevating aphrodisiac.
Lemon: Provides draining and purifying benefits.
Cinnamon: Acts as a stimulating body tonic.

Following traditional aromatherapeutic principles, the brand classifies its 100% pure, natural, and integral essential oils into three distinct notes based on volatility, scent weight, and energetic frequency:
Base Notes (Note di base): Extracted from woods, resins, and spices, these dense, warm fragrances have the lowest volatility. Energetically, they possess a low vibration that pulls toward the earth, serving as fixatives that stabilize a blend while physically providing stability, strength, and a toning effect.
Heart Notes (Note di cuore): Soft, floral essences extracted from flowers and leaves with medium volatility. They carry a light frequency that resonates with the heart, helping to liberate emotions and restore balance when the soul is in disequilibrium.
Head Notes (Note di testa): Highly volatile, fresh, and fruity citrus essences that are perceived first. They carry a high, subtle frequency that acts like a ray of light, clearing the mind, dissolving quickly, and leaving a pleasant sensation of lightness and calm.

This ointment is specifically designed to bring daily relief to muscles and joints stiffened by bad posture, cold drafts, or intense physical strain. It features an exceptionally high concentration of active functional principles (26.04% total), combining:
Active Botanicals: Dry extract of Devil's Claw (rich in Harpagoside) with 4:1 concentrated aqueous extracts of Arnica Montana, Horsetail (Equiseto), and Meadowsweet (Spirea Ulmaria).
Nourishing & Toning Base: Shea Butter, Sweet Almond oil, and Rosehip oil blended with essential oils of Clove, Lavender, Cinnamon, and Ginger.
Emotional Support: A tailored Bach flower mix (Willow, Star of Bethlehem, Vervain, Impatiens, and Cherry Plum) specifically designed to soothe the negative emotional states and frustration that accompany physical pain.

Yes, the brand is highly committed to safety, health, and environmental sustainability. All of their cosmetics are formulated without parabens, colorants, silicones, petrolatums, PEGs, or paraffins. They are 100% Vegan, certified "Vegan OK", and are strictly not tested on animals. Furthermore, their essential oils are certified organic and guaranteed GMO-free.