Hair care from Alviana

alviana keeps its high-quality products affordable by avoiding expensive advertising campaigns. Additionally, the brand optimizes costs by leveraging synergistic effects with its collaboration partners, particularly in manufacturing and logistics.

The brand maintains a strict policy against animal testing. All alviana products are developed and produced entirely without animal testing.

Yes, the vast majority of alviana products are vegan and do not contain any animal-derived ingredients; these can be easily identified by the vegan seal on the packaging.
The few non-vegan exceptions contain natural animal by-products such as:
Beeswax (found in the Lip Balm Classic)
Carmine (in the Shiny Red Lip Balm)
Honey
Milk

In conventional personal care, heavy lather is created by synthetic surfactants, which are not actually necessary for effective cleansing. Grounded in the principle of "less is more," alviana uses mild, natural surfactants derived from glucose, amino acids, and coconut. These plant-based surfactants produce less lather but are highly effective, gentle on the skin, and environmentally friendly.

Unlike conventional brands, certified natural cosmetics do not use silicone oils, nanoparticles, or other synthetic raw materials that force rapid absorption. Emulsions rich in natural plant oils and fats (especially those formulated for dry skin) require being massaged into the skin for slightly longer. This has the positive side effect of promoting good blood circulation and enhancing the cream's effectiveness.

Yes. While alviana generally scents its products using natural essential oils rather than synthetic fragrances, they have a dedicated Sensitiv (Sensitive) range formulated specifically for reactive skin. These products are completely fragrance-free and labeled as such.

No, silicones are strictly prohibited in certified natural cosmetics. In conventional hair care, synthetically manufactured silicones coat the hair scales to make it superficially soft, but this creates a film that actually dries the hair out from the inside. Furthermore, silicones enter wastewater, do not easily biodegrade, and damage the environment. alviana completely rejects silicones, paraffins, and petroleum-based raw materials in favor of plant-based care.