Hair That Captivates Attention
One of the brand’s greatest achievements is its line of long-lasting plant-based hair dyes, available in 12 rich shades, from radiant blondes to deep, luscious dark tones.
The secret of Ayluna hair colors lies in the harmonious blend of traditional European dye plants—such as madder and chamomile—with renowned Asian botanicals, including henna, indigo, and amla. These ingredients are complemented by Ayurvedic conditioning herbs that nourish and protect every strand.
The exceptionally fine milling of the plants allows for faster coloring and more even, vibrant results.
Natural oils enhance shine while making hair appear thicker, more elastic, and easier to manage.
Every hair wash becomes a small exotic spa ritual with Ayluna shampoos and conditioners. Their formulas contain no mineral oils, silicones, or harsh foaming agents. Instead, they are enriched with carefully selected plant extracts tailored to different hair types, along with beautifully balanced herbal and floral aromas.
The organic hair care range from Ayluna offers a wide selection of premium products:
- Solid and liquid shampoos for different hair types
- Silky conditioners for smooth, healthy hair
- Silicone-free styling products with excellent hold — including gels, sprays, leave-in conditioners, and mousse
The Story Behind Ayluna
Modern European culture resembles a powerful river fed by many tributaries. Regional traditions, the legacy of the past, and the innovations of the future come together to create something vibrant and enduring.
For over a decade, Ayluna, a German natural cosmetics brand, has embodied these values by combining European quality standards with Eastern wellness traditions.
This connection is not accidental. The Turkish hammam itself evolved from the ancient Roman baths, making Ayluna’s concept of merging East and West in cosmetics both natural and meaningful.
Even the brand name reflects this meeting of cultures:
“Ay” in Turkish and “Luna” in many European languages both mean the moon—a timeless symbol of femininity and beauty.
Botanical Beauty Inspired by the Mediterranean
Ayluna products are formulated with precious oils and plant extracts grown across the Mediterranean region, including:
- Pomegranate
- Fig
- Rose
- Sesame
- Hazelnut
Many sophisticated beauty rituals originated in the luxurious palaces of the Ottoman Empire. Today, these traditions have been reimagined with modern technology, making them more accessible, effective, and convenient.
Strict organic standards and exceptional quality make Ayluna a shining example of premium European natural cosmetics.
The brand also places equal importance on people, animals, and nature, which is why all Ayluna products are both vegan and halal-certified.
As the founders say:
“We want to inspire people from different cultures and lifestyles — and make the world not just a little more beautiful, but a little better.”
Body Care: Gentle and Sensual
Halal certification also means that Ayluna products contain no alcohol, allowing them to treat the skin with exceptional gentleness.
Beyond their excellent skincare benefits, Ayluna products are known for their captivating and sophisticated fragrances. The aromatic compositions are carefully balanced so that their spicy and exotic notes feel intriguing without ever becoming overpowering.
- Bath foams and shower gels envelop the body in a light, delicate foam with a refined texture.
- Body lotions leave the skin soft and velvety.
- Fragrant oils for face and body create the perfect base for a relaxing, smoothing massage.
Ayluna also embraces waterless beauty, offering products such as:
- Aromatic nourishing solid soaps
- Solid shampoos for different hair types
- Solid hair conditioner
One of the brand’s iconic products is the naturally pure lava clay, GHASSOUL POWER, which can be used to cleanse hair, face, and body.
This love for waterless formulations reflects both Ayluna’s Eastern heritage and its commitment to modern eco-friendly zero-waste practices.
