I+M Hair Care Volume Shampoo

i+m stands for Inge and Monika, the two visionary founders (Inge Stamm and Monika Berg) who created the brand in Berlin in 1978. As true pioneers in organic natural cosmetics, Inge Stamm—a trained midwife and pharmacist—developed plant-based formulations to offer a natural alternative to synthetic skincare products during a time when ecological cosmetics were rare.

Yes. All i+m products are 100% certified vegan and strictly cruelty-free. The entire range is free from animal-derived ingredients (including beeswax, lanolin, and carmine). The brand carries the official Vegan Trademark (Vegan Society) and the Leaping Bunny seal from Cruelty Free International.

i+m is recognized as one of the cosmetics brands with the highest proportion of Fair Trade raw materials in its formulations. They source cold-pressed plant oils and extracts directly from fair-trade cooperatives worldwide, such as:
Fair Argan Oil from Morocco
Fair Shea Butter from Uganda
Fair Olive Oil from Palestine
Fair Avocado Oil from Kenya

Every product is developed and manufactured 100% in Germany under strict organic guidelines. Key standards include:
Certified according to COSMOS ORGANIC or COSMOS NATURAL
Formulated without parabens, silicones, paraffins, PEGs, synthetic fragrances, microplastics, or aluminum salts
Certified under the Economy for the Common Good (Gemeinwohl-Ökonomie), prioritizing social justice and sustainability over profit

The WE REDUCE! series is i+m’s minimalist, zero-waste product line designed to eliminate plastic and unnecessary water weight. It features waterless product formats (such as solid shower gels, water-free shampoos, and solid deodorants) packaged in compostable, plastic-free cardboard tubes or paper wrappers.

In line with their commitment to resource conservation and zero-waste principles, i+m intentionally avoids unnecessary outer cardboard boxes wherever possible. By keeping packaging strictly limited to the primary container (such as glass jars or recycled PCR plastic bottles), they significantly reduce waste and lower transportation emissions.

i+m operates as a social-impact enterprise: 25% of the company's profits are donated to ecological and social welfare projects. Among these initiatives, i+m built and continues to support the first independent women’s shelter in Zambia, alongside local social projects in Berlin and fair-trade farming initiatives globally.